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Our Story: Crafted for Comfort, Designed for You

At Econest, our story began with a simple belief — that every home deserves comfort without compromise.

Born in Canada, we set out to redefine the meaning of affordable luxury, bringing together style, sustainability, and lasting craftsmanship under one roof.

Econest Workshop

Family Owned

Since 2010

First Econest Store

Where It All Began

What started as a small passion for designing cozy furniture and durable home furnishings quickly grew into a mission to make high-quality comfort accessible to everyone. We noticed that people were often forced to choose between premium design and reasonable pricing — so we decided to change that.

With a focus on eco-friendly materials and timeless design, Econest became a destination where affordable home accessories meet elegant interiors and tailored craftsmanship.

"We started with a simple belief: that quality sleep shouldn't be a luxury. It took countless sleepless nights to build Econest, but seeing our customers finally rest well made every challenge worthwhile."

- Sarah Johnson, Founder

Our Journey Through Time

Milestones that shaped Econest into Canada's favorite bedding destination

2010: The First Store

Opened our first location in Surrey, BC with just three employees and a dream to transform Canadian sleep experiences.

800 sq ft space
2010
2012

2012: First Product Line

Launched our signature mattress collection, featuring innovative memory foam technology and eco-friendly materials.

5 mattress models

2014: Edmonton Expansion

Opened our second store in Edmonton, marking our first expansion beyond British Columbia and beginning our national journey.

First interprovincial store
2014
2016

2016: Eco Initiative Launch

Introduced our sustainable product line, committing to environmentally responsible manufacturing and materials.

Carbon neutral by 2025

2018: Online Platform

Launched our e-commerce website, making Econest products accessible to customers across Canada with nationwide shipping.

Digital transformation
2018
2021

2021: Calgary Store & Innovation Lab

Expanded to Calgary and opened our Product Innovation Lab, focusing on sleep technology and customer-centric design.

R&D center established

2023: 10,000+ Customers & Awards

Reached the milestone of serving over 10,000 customers and received the Canadian Business Excellence Award for innovation.

Industry recognition
2023

Meet Our Founder: Sarah Johnson

Sarah's journey began not in business, but in healthcare. As a former nurse, she witnessed firsthand how poor sleep affected people's health and wellbeing.

After years of researching sleep science and testing countless mattresses, she realized there was a gap in the market for high-quality, affordable bedding that actually improved sleep quality.

Sarah's Vision:

  • Make quality sleep accessible to all Canadians
  • Combine sleep science with sustainable practices
  • Build a company that gives back to the community
  • Create products that stand the test of time
Sarah Johnson - Founder

13+ Years

of Excellence

Our Evolving Values

How our core principles have grown and adapted while staying true to our founding vision

Customer Care

From personalized in-store service to comprehensive online support, we've expanded how we care for our customers while keeping the personal touch.

Evolved from local to national service

Sustainability

What began as using natural materials has grown into a comprehensive environmental strategy covering manufacturing, packaging, and operations.

From materials to full lifecycle

Community

Our commitment to community has expanded from local employment to nationwide initiatives supporting sleep health and environmental causes.

From local to national impact

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Happy Families

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Products Designed

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Cities Served

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Industry Awards

Welcome to Econest

From our hearts to your home, thank you for being part of our story. Every piece we create carries our passion for design, our dedication to quality, and our love for Canadian homes.

What's Next for Econest?

  • Expanding to Eastern Canada with new stores in Toronto and Montreal
  • Launching our mattress recycling program nationwide
  • Introducing smart sleep technology in our 2024 collection
  • Doubling our community outreach programs by 2025